Design transparency: The Ayers №1Design transparency: the Ayers №1 is the simplest, most transparent form to give an advertising message. It shows a picture, a headline…May 19, 2023May 19, 2023
Relating words and pictures, Part 2Relating type to image The first step in developing a type and image relationship is recognizing that type and image are fundamentally…May 19, 2023May 19, 2023
Relating words and pictures, Part 1In a time when targets are pounded by three to four thousand messages per day, design is a vital tool to get the target’s attention…May 19, 2023May 19, 2023
Good typography cannot be fakedIt is either clear, interpretive of the content and appropriate to its message, or it is a random treatment that only superficially looks…May 14, 2023May 14, 2023
Graphic design, visual communication, typography, and design managementAuthor of a dozen popular design books, former Chair and President of the Type Directors Club, and retired professor of design management…May 12, 2023May 12, 2023
